Content Development & Sales Enablement

Ensure your clients and sales targets know your story the way you want it to be told.

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Tell your story, get found, and grow your sales pipeline - content marketing is a cornerstone for B2B & SaaS success. B2B & SaaS spaces are crowded with solutions, and your business needs to stand apart from the competition. Content marketing helps you differentiate your solutions and show buyers why they should work with your business. In fact, 83% of B2B buyers say they would rather research and gather information themselves than talk to a sales rep.

Creating high-value, professional-looking content is challenging. Endless revisions, tweaks, and adjustments- it is hard work to create good content, but that is what I facilitate! I make the content development process easy by handling the initial research and strategy, developing an interview process in which I will ask you questions and turn your responses into professional content, and delivering it to you. 

With a defined check-in and approval process, you will be informed without ever having to think about the development. Projects kick off with an initial questionnaire about the content to be developed, followed by an hour-long interview. Once this is completed, the content will be developed with one round of revisions included in the package.

Content Development Package

  • All B2B businesses are acutely aware of the competitive landscape and seek sales enablement collateral to drive pipeline growth. Many B2B revenue teams (marketing, sales, and executive management) want clear sales collateral that positions their business against their top competitors, but struggle to build it internally. Competitor Sales Enablement package develops collateral for your sales team, including battlecards, market use cases, product-market narratives, competitor messaging, and rebuttals to customer questions.

    This package would develop the following content:

    • 1 Comparison Case Study

    • 1 Use Case Blog Based on a Core Differentiator

    • 2 Supporting Blogs Focused on ICP

    • 3 Newsletters

    All content development engagements are priced based on the project's scope. Competitor Sales Enablement packages start at $4,000 per engagement. 

  • Many businesses struggle with their partnership programs. It sits at the intersection of product, marketing, and sales, which means many groups have input and conflicting needs. This leads to partnerships launched with misaligned goals, unclear technical foundations, and indeterminate leadership.

    This package would develop the following content:

    • 1 Partnership Announcement

    • 1 Use Case for Joint ICP

    • 2 Supporting Blogs Focused on ICP

    • 1 Map of Product Integration

    • 1 Partnership Roadmap with Defined Timelines and Goals

    All content development engagements are priced based on the project's scope. Partnership Program GTM packages start at $4,000 per engagement.

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Competitor Sales Enablement Use Case

A mid-market compliance SaaS company came to me with a familiar problem in an unfamiliar category. They were preparing to launch a new data product into a market defined by entrenched competition, deep organizational footholds, and decades of name recognition. My client's product matched the competitor's in data quality and accuracy. It came in at a meaningfully lower price. On paper, this should have been an easy sell. In practice, it was not, because buyers in this category do not switch vendors often and almost never on price alone. 

Read The Full Competitor Sales Enablement Use Case Here.

If you need help developing content that resonates with buyers and is loved by your sales team, let’s book a call or email me at brian@bskstrategies.co.

Frequently Asked Questions

  • B2B SaaS companies should prioritize quality over quantity when it comes to content. Too often, B2B SaaS prioritizes developing a lot of content rather than content that answers buyers' questions. This is why so many buyers are burned out, and sales teams see low response rates. Developing less content that answers questions and explains how your business solves their problems is more critical than a publishing cadence. One good piece of content every 6-8 months will perform much better than new content every month that does not help the buyer.

  • Content Marketing is a marketing channel focused on attracting new clients by providing detailed content that explains how your solution solves real problems in the industry. Content development is the process of developing this collateral.

  • Creating sales enablement content that is actually used by the sales team is a tricky balance. In general, I strive to deliver clear, accurate, easy-to-understand content for sales teams. You want this content to answer questions and help facilitate a conversation.

  • B2B SaaS companies should prioritize creating accurate, informative content to answer their buyers' questions. Content that answers common questions, outlines product functionality, and explains why their business solves the buyer's problems will produce outstanding results.