Digital Marketing

The fastest way to make a small pile of money is to spend a large pile of money on digital marketing. Let’s make sure that does not happen to your business.

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Digital marketing and advertising are critical for growing a business, but it is easy to lose money running it. Ensure that your digital marketing channels are set up correctly to deliver the highest possible value, algorithmically and agentically optimize, and that your team can easily report on results. 

I am a Google- and Meta-certified professional with 20 years of hands-on experience in programmatic/algorithmic advertising. My first full-time job out of college was running paid search at an advertising agency. From there, I have managed just about every platform and campaign type. I have managed millions in monthly spend on Facebook, Instagram, Google Search, YouTube, Bing, and more. I will bring this expertise to your business and deliver results. 

Here are the BSK Strategies Advertising & Marketing Principles that I hold myself accountable to for every client.

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Advertising Platforms Managed

  • Google Ads services include paid search, YouTube pre-roll, Google Display Network, retargeting, lookalike, and CRM campaigns. I have been managing campaigns on the Google network since it was called Google Adwords, and YouTube was a separate product. I offer the following Google Ads services:

    • Platform strategy and set up your Google Ads account

    • Develop your keyword and audience lists

    • Develop ads, including appropriate ad extensions, based on your keywords and branded images

    • Optimize day-to-day account performance 

    All accounts will receive monthly reporting and recommendations to help you get more out of your account.

    Paid Advertising has a monthly retainer of $500 and a 10% fee based on working media. There is an additional $350 setup fee for businesses without a Google, Meta, or Microsoft ad account.

  • Meta network advertising includes Facebook, Instagram, and WhatsApp platforms. I offer the following Meta Business Suite services:

    • Platform strategy and set up your Meta Business Suite, 

    • Develop your keyword and audience lists

    • Develop ads based on your keywords and branded images

    • Optimize day-to-day account performance 

    All accounts will receive monthly reporting and recommendations to help you get more out of your account.

    Paid Advertising has a monthly retainer of $500 and a 10% fee based on working media. There is an additional $350 setup fee for businesses without a Google, Meta, or Microsoft ad account.

  • Bing Search is an underutilized platform for health and compliance SaaS organizations. Too often, we think in terms of broad consumer reach without considering our buyer. Bing is the default search engine for many enterprise businesses, so it should be in your B2B and SaaS advertising playbook. Bing and Microsoft ad networks offer a lower reach than Google and Meta, but they are incredibly effective at reaching the right audience. I offer the following Microsoft Ads services:

    • Platform strategy and set up your Microsoft Ads account 

    • Develop your keyword and audience lists

    • Develop ads, including appropriate ad extensions, based on your keywords and branded images

    • Optimize day-to-day account performance 

    All accounts will receive monthly reporting and recommendations to help you get more out of your account.

    Paid Advertising has a monthly retainer of $500 and a 10% fee based on working media. There is an additional $350 setup fee for businesses without a Google, Meta, or Microsoft ad account.

If you are worried that you are not getting everything you can out of digital marketing, let’s book a call or email me at brian@bskstrategies.co.

Frequently Asked Questions

  • To build an effective demand generation engine for a compliance SaaS company, you should focus on a full-funnel strategy that includes content marketing, some remarketing, and an effective nurture program. Content marketing will help your buyers become aware of your company and the problems your business solves. Remarketing ensures you are speaking to the right audience when they are actively considering your business. Less than 10% of buyers are ready to purchase in the next 30 days, so an effective nurture program ensures you remain top of mind while buyers do their research. To read more about the current B2B buyer journey, please visit this recent blog.

  • B2B SaaS companies should focus on the following KPIs for demand generation: cost per acquired customer compared to customer lifetime value (CAC:LTV); return on advertising spend (ROAS); and website and cart/funnel conversion rates.

  • If your healthtech SaaS company is looking for a new marketing agency, focus on finding one with healthtech expertise and that is a good partner to work with. At BSK Strategies, I have deep healthtech expertise, having served as VP of a healthcare compliance business. I strive to be an exceptional partner to my clients, going above and beyond to earn their trust.