By the time sales gets involved, the deal is mostly already decided.
The deal is done before sales ever get involved.
The buying journey has always been nebulous, but it is even worse now. We are at the beginning of the zero-click era - not even close to the peak. What matters more than ever is content that delivers clear answers so the buyer (be it human or AI) can be informed.
Make the buying journey a little better through easier discovery, and you earn trust before the first call even happens.
BSK Strategies Advertising & Marketing Principles
BSK Strategies, a marketing consultancy and advertising agency, is guided by five core principles. Every client I work with is managed by these five principles to deliver results. These principles have been developed through 20 years of marketing and advertising experience.
Refining Your Competitive GTM Analysis AI Prompt
Most AI-generated competitive analyses fall short because the prompt lacks context about your own company. Refining your prompt with the right inputs transforms generic output into a sharper, more actionable GTM strategy.