Gyms, Studios, &

Personal Trainers

Gyms, studios, and personal trainers are cornerstones of our communities. They bring together people from all walks of life to exercise and improve their health. I have been an athlete and in the gym my entire life. In high school, I was a 3-year varsity basketball player. In my 20’s, I became a distance runner, joined run clubs, and worked out at commercial gyms. In my 30’s, I became a CrossFitter and hybrid athlete focused on improving my entire health. I have seen how each of these spaces has its own personality and how they bring the community together.

This is why I want to help you grow your business.

Gyms and studios tend to have a consistent marketing problem: they have great ideas, but are too busy running their businesses to execute them. Owners do not have the time to update their website, implement a social media strategy, and set up automated CRM motions. They stick with manual processes because this is what they know, but it is keeping them from growing. This is where I come in.

I am a 20-year marketing professional with much of my experience focused on digital marketing and advertising. I know what it takes to optimize a website, build a great social media profile, set up email automations, and run paid advertising campaigns to maximize your ROI. I want to help your business grow and succeed because I know how important my box is to me. I want you to find more clients to help build a community and improve folks' health.

Let's Talk >>

Services Offered

Website Optimization

Your business needs a website to be found and to build trust with potential clients. You want your website to ensure you are being discovered and your future clients know how to get hold of you.

My website optimization services ensure your website adheres to best practices from both technical and marketing perspectives. Your website should follow best practices while also being authentic to you, which is a tricky combination to achieve. Too often, we sacrifice what makes our business unique in an effort to conform to Google's requirements.

Website Optimization engagements start with an hour-long alignment and goal-setting session where we will review the current website infrastructure, go-to-market strategy, market realities, and more. Once we have aligned on next steps, I will start the website optimization process, including, but not limited to: website and analytics updates, website content optimization, and SEO & GEO optimization.

CRM Marketing and Management

What if you could increase your monthly revenue by 10% without spending more money? Many gyms and studios are in that exact position and do not even realize it. The opportunity is in your CRM and member list. 

I have run successful CRM marketing campaigns my entire career, from campaigns focused on loyal customers to winning back former customers to reengaging folks who never made it to their first class. CRM marketing campaigns are an immediate way to increase revenue and keep members engaged.

In a kickoff call, we would outline your goals, review your current membership data, your CRM platform setup, and your past performance across Emails, SMS, and any other channels. From there, I will develop an audience segmentation approach, a content strategy, and automations for review and approval. Once we have aligned, I will implement the approved recommendations and then report on results in a monthly call. This monthly call will review results and review next month's content calendar.

Paid Media

The fastest way to grow your business is through paid digital advertising. 70% of future clients are researching your business and your competitors right now. Paid advertising ensures that they find you on Google, Meta, YouTube, and more. 

I am a Google- and Meta-certified professional with 20 years of hands-on experience in programmatic/algorithmic advertising. My first full-time job out of college was running paid search at an advertising agency. I have managed just about every platform and campaign type. I have managed millions in monthly spend on Facebook, Instagram, Google Search, YouTube, Bing, and more. I will bring this expertise to your business and deliver results. 

Every paid advertising engagement starts with an hour alignment and goal-setting session where we will review current infrastructure, budget expectations, high-level strategy, current market realities, and more. From there, I will provide a full campaign strategy, including tactics, audience/keyword, and advertising recommendations for your approval. Once we reach an agreement, I will launch and optimize campaigns to meet your ROI goals. At the end of every month, we will have another meeting to review performance and discuss recommendations for the following month.

The monthly report includes metrics across impressions, clicks, spend, revenue, and ROAS, broken down by audience, keyword, creative, and geographic performance. You will also receive actionable recommendations based on my analysis of the data to ensure you understand not just what happened, but what we should do next.

Social Media

Social Media is critical for gyms and studios, but many owners struggle with it. They may start with a strategy, but quickly, they lose focus and social media falls by the wayside. You start posting inconsistently and committing random acts of marketing. 

I help you build the machine and keep it running smoothly. With 15 years of experience in social media strategy and management, I will help you develop a strategy, create outstanding content, and sharpen hooks to engage your current clients and get you found by your future clients.

In a kickoff call, we would outline your social media goals, the platforms you want to focus on, the assets you have available today, and your account management strategies. From there, I will develop a content strategy and calendar for review and approval. Once we have aligned, I will manage content posting and then report on results in a monthly call. This monthly call will review results and review next month's content calendar.

Content Development

Gyms & fitness studios need to be seen. Inquiring about a gym or studio without having a familiarity with the space is wild. This is why I offer content capture and development services.

I will photograph your space and members for use on social media and on your website. These will be raw assets for your utilization.

Frequently Asked Questions

  • For gyms, studios, and personal trainers, I recommend focusing on Google search, organic social media, and social media advertising. These channels will have the highest ROI.

    For Google search, focus on a fast, clear website with an accurate business name, address, hours/class times, and phone number. Claim your Google Business Profile listing and ensure the information there matches your website. Here is an overview of how I would optimize your Google Business Profile.

    On your website, you will also want to include content about your services and photos of your space. Google SEO should be a high-converting, high-ROI marketing channel, given the limited investment required and the high intent of users searching on Google. 

    Organic social media is like Google SEO, but on a different platform. There are low investment costs, and users are already searching for you. You want to focus on introducing your business, highlighting your members, and driving inquiries. I have developed a four-step framework for social media content strategy. 

    In addition to your social media profile, you will want to run paid advertising to reach your target audience and cut through the clutter. I recommend social media ads over paid search ads because they reach a broader audience. Paid advertising should have a clear hook, offer, and CTA to encourage user action. 

    These 3 tactics should have the highest ROI for gym, studio, and personal training businesses.

  • I offer both project-based and ongoing retainer-based engagement structures. 

    Here is a rough breakdown of pricing and deliverables for the reach service:

    • Paid Advertising has a monthly retainer of $200 and 10% fee based on working media. There is an additional $250 set up fee for businesses without a Google or Meta business account.

    • Organic Social packages start at $500 per month. You will receive a content calendar, a minimum of 8 posts per month with captions written in your voice and utilizing your visual assets, and a monthly report analyzing performance and recommendations for next month. 

    • Website Content Optimization packages start at $500 per month. You will receive a formal website audit, optimization recommendations, content strategy recommendations, and reporting.

    • CRM & Lifecycle Marketing packages start at $1,500 per month. You will receive audience segmentation, funnel mapping, automation buildouts, drip sequence design, lead scoring, and CRM management.

    • Fractional CMO packages start at $200 per hour for a la carte and $150 per hour for a four-hour block. The fractional CMO scope is bespoke to your business's needs.

    Discounts are available if you sign up for multiple months or multiple platforms. 

  • All campaigns and projects are handled by Brian.