Home Services

One of the proudest moments of my life was buying my home. Almost immediately, I realized that I had no idea how to take care of my home when something inevitably happened. It was in that moment that I realized how important home service and repair businesses are. Your business is critical to keeping our homes working and comfortable. 

Whether your business is focused on cleaning, landscaping, maintenance, or skilled trades, plumbing, electrical, or HVAC, I am here to help your business grow and win new customers.

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Services Offered

Website Optimization

For home service and repair businesses, your website has one job: make it easy for a local customer to find you and contact you fast.  

My Home Services website optimization work focuses on: trust signals that build credibility with homeowners (credentials, service areas, years in business); clear service area coverage so prospects know immediately whether you serve their neighborhood; fast, frictionless booking or contact so you never lose a lead to friction; and Google Business Profile, Yelp, and Nextdoor listing accuracy and completeness to maximize local discoverability.  Review and reputation management are available as separate services on a case-by-case basis.  

Every engagement starts with an alignment session that covers your current site and the local competitive landscape. From there, I lead the optimization process.

CRM Marketing and Management

It can be over 10x more expensive to acquire a new customer than to re-engage an existing customer. That is why I help my clients increase revenue from their existing customer base through CRM marketing.

I have run successful CRM marketing campaigns throughout my career, including nurturing warm leads, re-engaging former clients, and keeping current customers connected and informed. For businesses like yours, CRM marketing keeps your name top of mind and turns satisfied customers into your most effective referral source.

We start with a kick-off call to review your client data, CRM platform setup, and past email and SMS performance. From there, I develop an audience segmentation strategy, a content plan, and automations for your review. Once approved, I implement and manage the programs and report on results monthly, alongside your next month's content calendar.

Paid Media

I am a Google- and Meta-certified professional with 20 years of hands-on experience in programmatic and algorithmic advertising. My first full-time job out of college was running paid search at an advertising agency. Since then, I have managed millions in monthly spend across Facebook, Instagram, Google Search, YouTube, Bing, and more. I will bring that expertise to your business and build campaigns that consistently put you in front of high-intent prospects.

Every paid advertising engagement starts with an alignment and goal-setting session where we review your current infrastructure, budget expectations, high-level strategy, and market realities. From there, I develop a campaign strategy including tactics, audience and keyword targeting, and creative recommendations for your approval. Once we are aligned, I launch and optimize campaigns to meet your goals, and we meet monthly to review performance and plan the month ahead.

The monthly report includes metrics across impressions, clicks, spend, revenue, and ROAS, broken down by audience, keyword, creative, and geographic performance. You will also receive actionable recommendations based on my analysis of the data to ensure you understand not just what happened, but what we should do next. 

Frequently Asked Questions

  • For home service and repair businesses, I recommend focusing on website optimization, paid search, and CRM marketing.

    For Google search, focus on a fast, clear website with an accurate business name, address, hours/class times, and phone number. Claim your Google Business Profile listing and ensure the information there matches your website. Here is an overview of how I would optimize your Google Business Profile.

    For paid search, focus on high-intent, high-value keywords. Your cost per click will likely be expensive, but you are reaching clients who are actively seeking to repair their home, and you cannot afford to miss that window. The ROI on a single high-value job justifies the investment.

    For CRM marketing, the priority is staying connected and providing value between appointments. Highlight any upcoming promotions or events. CRM marketing has low costs, high engagement rates, and turns your existing customer base into an active referral network.

  • I offer both project-based and ongoing retainer-based engagement structures. 

    Here is a rough breakdown of pricing and deliverables for the reach service:

    • Paid Advertising has a monthly retainer of $200 and 10% fee based on working media. There is an additional $250 set up fee for businesses without a Google or Meta business account.

    • Organic Social packages start at $500 per month. You will receive a content calendar, a minimum of 8 posts per month with captions written in your voice and utilizing your visual assets, and a monthly report analyzing performance and recommendations for next month. 

    • Website Content Optimization packages start at $500 per month. You will receive a formal website audit, optimization recommendations, content strategy recommendations, and reporting.

    • CRM & Lifecycle Marketing packages start at $1,500 per month. You will receive audience segmentation, funnel mapping, automation buildouts, drip sequence design, lead scoring, and CRM management.

    • Fractional CMO packages start at $200 per hour for a la carte and $150 per hour for a four-hour block. The fractional CMO scope is bespoke to your business's needs.

    Discounts are available if you sign up for multiple months or multiple platforms. 

  • All campaigns and projects are handled by Brian.