Physical Therapy &

Sports Medicine

Every serious athlete will face an injury at some point. I know this firsthand. Beyond the normal training injuries that come from overuse and regular wear and tear, I have had to recover from 2 serious surgeries in the span of 3 years.
I have been fortunate to work with a number of excellent PTs and sports docs. Some of them I found through my insurance network, some through word of mouth, and some through Google or Meta. It is not enough to rely on one of these sources; you need to be actively working on all of them. The market is crowded, and the best PT practices are not always the easiest to find.

That is the problem I want to help solve.

With 20 years of digital marketing experience, I help PT and sports medicine practices get discovered by the patients who need them and stay connected with their existing clients. I understand your patient's mindset because I have been in that position myself. That perspective shapes how I approach marketing for your practice: with empathy, authority, and a focus on how you will get patients back in action.

Let's Talk >>

Services Offered

Website Optimization

All patients research before selecting a physical therapy or sports medicine practice. Your practice website is critical for building trust with this vulnerable audience. A poor user experience on your website is very challenging to overcome, and thankfully, I can help ensure your practice has an exceptional website. 

My website optimization services ensure your site follows best practices from both technical and marketing perspectives. A strong practice website communicates expertise, warmth, and clarity all at once. I understand how to balance Google's requirements with what your patients actually need to feel confident about booking an appointment.

Every engagement starts with an alignment session where we review your current site, go-to-market strategy, and competitive landscape. From there, I lead the optimization process, including website and analytics updates, content optimization, and SEO and GEO optimization.

CRM Marketing and Management

It can be over 10x more expensive to acquire a new customer than to re-engage an existing customer for physical therapy and sports medicine practices. That is why I help my clients increase revenue from their existing customer base through CRM marketing.

I have run successful CRM marketing campaigns throughout my career, including nurturing warm leads, re-engaging former patients, and keeping current clients connected and informed. For practices like yours, CRM marketing keeps your name top of mind between treatment cycles and turns satisfied patients into your most effective referral source.

We start with a kick-off call to review your patient data, CRM platform setup, and past email and SMS performance. From there, I develop an audience segmentation strategy, a content plan, and automations for your review. Once approved, I will implement and manage the programs and report on results monthly, alongside your content calendar for next month.

Paid Media

Physical therapy and sports medicine practices depend on a steady stream of new customers to sustain their business. Ideally, your practice helps clients recover quickly so they no longer need your services. Paid advertising ensures your business is the first result when a patient searches for your services.

I am a Google- and Meta-certified professional with 20 years of hands-on experience in programmatic and algorithmic advertising. My first full-time job out of college was running paid search at an advertising agency. Since then, I have managed millions in monthly spend across Facebook, Instagram, Google Search, YouTube, Bing, and more. I will bring that expertise to your practice and build campaigns that consistently put you in front of high-intent patients.

Every paid advertising engagement starts with an alignment and goal-setting session where we review your current infrastructure, budget expectations, high-level strategy, and market realities. From there, I develop a campaign strategy including tactics, audience and keyword targeting, and creative recommendations for your approval. Once we are aligned, I launch and optimize campaigns to meet your patient acquisition goals, and we meet monthly to review performance and plan the month ahead.

The monthly report includes metrics across impressions, clicks, spend, revenue, and ROAS, broken down by audience, keyword, creative, and geographic performance. You will also receive actionable recommendations based on my analysis of the data to ensure you understand not just what happened, but what we should do next. 

Social Media

Social media is critical for ensuring your practice is discoverable and helps humanize your business. Given the nature of your business, social media strategy and content are tricky since you want to be seen as both approachable and authoritative. 

I will help you balance these tones to drive new business.

The challenge is striking the right balance between approachable and authoritative. Too clinical, and you feel cold. Too casual, and you lose credibility. I will help you find and maintain that balance with a strategy tailored to your practice.

With 15 years of experience in social media strategy and management, I will help you develop a content strategy, create content that builds trust and drives inquiries, and manage your accounts consistently so your presence never goes dark.

We kick off with a call to align on your goals, target platforms, available assets, and account strategy. From there, I build a content calendar for your review and approval, manage posting, and report on results monthly, including a review of the following month's content plan.

Frequently Asked Questions

  • For PT and sports medicine practices, I recommend focusing on paid search, organic search, and CRM marketing. These three channels tend to deliver the highest return.

    For organic search, the goal is to build content that establishes your authority in the areas your patients care about. Well-written educational content helps you get discovered through Google and AI-generated search responses like ChatGPT and Claude. You want your practice to be the answer when a patient asks AI about recovering from an injury.

    For paid search, focus on high-intent, high-value keywords. Your cost per click will likely be expensive, but you are reaching patients who are actively seeking care, and you cannot afford to miss that window. The ROI on a single acquired patient justifies the investment.

    For CRM marketing, the priority is staying connected and providing value between appointments. Highlight any promotions, events, or educational talks you are hosting. CRM marketing has low costs, high engagement rates, and turns your existing patient base into an active referral network.

  • I offer both project-based and ongoing retainer-based engagement structures. 

    Here is a rough breakdown of pricing and deliverables for the reach service:

    • Paid Advertising has a monthly retainer of $200 and 10% fee based on working media. There is an additional $250 set up fee for businesses without a Google or Meta business account.

    • Organic Social packages start at $500 per month. You will receive a content calendar, a minimum of 8 posts per month with captions written in your voice and utilizing your visual assets, and a monthly report analyzing performance and recommendations for next month. 

    • Website Content Optimization packages start at $500 per month. You will receive a formal website audit, optimization recommendations, content strategy recommendations, and reporting.

    • CRM & Lifecycle Marketing packages start at $1,500 per month. You will receive audience segmentation, funnel mapping, automation buildouts, drip sequence design, lead scoring, and CRM management.

    • Fractional CMO packages start at $200 per hour for a la carte and $150 per hour for a four-hour block. The fractional CMO scope is bespoke to your business's needs.

    Discounts are available if you sign up for multiple months or multiple platforms. 

  • All campaigns and projects are handled by Brian.