Services & Solutions
BSK Strategies has a solution built for your business. Whether you need a fractional CMO to lead your marketing function, a go-to-market strategy to align your team, or hands-on execution across paid media, CRM, and content. Every engagement starts with understanding where you are, where you want to go, and what it will take to get there.
Far too often, organizations are unclear about their desired outcomes and needs, which leads to ineffective marketing that wastes time & money. Ensure alignment between your company, your customers, and the market. All engagements begin with an audit of your organization's current state, including brand, audience, and go-to-market strategies.
Brand development focuses on defining the essence of your business, including brand persona and voice, pillars and values, visual identity, and more. The goal is to capture what makes your brand authentic and enhance it for the market.
Market research & competitor analysis deliver deep insight into the market, including opportunities for growth and areas for caution. This process will identify competitor shortcomings, opportunities for conquesting, and market position refinement.
CRM marketing engages your existing customer base to increase both revenue and loyalty through bespoke campaigns. This includes email and SMS campaign management.
Organic social media management includes content strategy development, content creation (including post captions and imagery), posting, and performance reporting with recommendations based on data analysis.
Website Optimization, including SEO/GEO, delivers a website strategy to achieve your business's goals, increase website traffic through SEO, get discovered through AI prompts, and more.
Go-To-Market
Digital Marketing
Ensure that your marketing channels are set up correctly to deliver the highest possible value, and that your team can easily report on results.
I am a Google- and Meta-certified professional with 20 years of hands-on experience in programmatic/algorithmic advertising. My first full-time job out of college was running paid search at an advertising agency. From there, I have managed just about every platform and campaign type. I have managed millions in monthly spend on Facebook, Instagram, Google Search, YouTube, Bing, and more. I will bring this expertise to your business and deliver results.
Google Ads services include paid search, YouTube pre-roll, Google display network, retargeting, lookalike, and CRM campaigns. I have been managing campaigns on the Google network since it was called Google Adwords, and YouTube was a separate product. I offer platform strategy, set up your Google Ads account, develop your keyword and audience lists, create ads based on your branded imagery, enable appropriate ad extensions, manage day-to-day account performance, and provide monthly reporting and recommendations to help you get more out of your account. I also offer specific management services for Google Grant programs.
Meta network advertising includes Facebook, Instagram, and WhatsApp platforms. I offer platform strategy, set up your Meta Business suite, develop your keyword and audience lists, create ads based on your branded imagery, enable appropriate ad extensions, manage day-to-day account performance, and provide monthly reporting and recommendations to help you get more out of your account.
Fractional CMO
Senior marketing leadership is expensive. Many growing businesses are not ready for a full-time CMO, but are past the point where a junior hire will move the needle. Strategy without execution is yelling into the void. Execution without strategy is a random act of marketing. A fractional CMO engagement with BSK delivers both strategy and execution.
My fractional CMO offerings are for corporate B2B and SaaS organizations that need senior-level marketing expertise without a full-time hire. During a fractional CMO engagement, you will reserve a predetermined amount of my time to focus on your business. This time could be used on any project your business needs - go-to-market refinement, new product launch, marketing campaign optimization, or more.
For fractional CMO engagements, I begin with project scoping, including the project's goals, access to your data, and the deliverables to be produced at the end of the engagement. From there, I will develop a personalized quote and timeline to ensure we are aligned on success criteria. Once we have aligned on and signed a scope of work, we can begin the fractional CMO engagement.
Read more about Brian’s background at linkedin.com/in/briankrenzer/
Content Development
Tell your story and find new business. Content marketing is a cornerstone for demand engine success.
Creating high-value, professional-looking content is challenging. Endless revisions, tweaks, and adjustments, it is hard work to create good content, but that is what I facilitate! I make the content development process easy by handling the initial research and strategy, developing an interview process in which I will ask you questions and turn your responses into professional content, and delivering it to you.
With a defined check-in and approval process, you will be informed without ever having to think about the development. Projects kick off with an initial questionnaire about the content to be developed, followed by an hour-long interview. Once this is completed, the content will be developed with one round of revisions included in the package.